Restaurants and their customers have learned to adapt to the new reality of dining. One of the most significant evolutions is how diners have embraced the convenience of placing food orders online. 

If your food truck, bar, or restaurant has not yet expanded off-premise dining options to include online ordering, you are missing a crucial avenue for increasing sales. According to a study conducted by the National Restaurant Association, online ordering has become routine for consumers, with 53% of adults stating that purchasing takeout or delivery food is now essential to the way they live.

With the increasing popularity of online ordering, Google launched a restaurant-focused feature called Order with Google (formerly Google Food Ordering). 

Menufy’s Client Services team is specialized in Order with Google and invites you to learn more about the benefits this new feature provides for you and your customers.

What Is Order With Google

“Food Order with Google helps maximize a restaurant's exposure by placing an Order button across multiple Google properties, Maps, Assistant, Google Pay, and more,” explained Andy Lowder, Menufy’s director of business development.

Customers who are searching Google for your restaurant by name, type of food, or keywords like “best bbq near me” can now order takeout directly through Order with Google. When restaurant operators enable this new feature, it allows diners to discover their restaurant and place an order in just a few clicks.

By activating Google’s ordering feature, prominent buttons are displayed on your restaurant’s Google Listing. Users who search for your restaurant will see an "Order Online" button, which they can tap to view a menu and start their order.

“Since having a Google business listing is essential for people to find your restaurant online, enabling the Order with Google option on your Google business listing is one of the easiest ways to communicate that you have online ordering available,” explained Taylor Moon, Menufy senior web optimization specialist.

For Menufy’s restaurant partners, any order placed using Google will be received exactly like a regular Menufy online order.

This free Google tool was meant to alleviate restaurants paying hefty commission fees, upwards of 30% per online order. In contrast, Menufy’s online ordering services have always been commission-free for our restaurant partners. They also have access to complimentary marketing tools to grow their customer bases, such as Tasty Rewards, Email Marketing, and Quick Deals.

Benefits For Your Customers

Now more than ever, your diners live in a digital world. Throughout this past year, consumers have learned they can order almost anything from their mobile or desktop devices. By embracing Order with Google, you simplify your customers’ experience by providing a familiar and straightforward way to order online.

Any customer locating a restaurant through Google Maps will be able to order directly from your business’ website, versus a third-party app. A recent study by the National Restaurant Association shows that only 18% of consumers prefer ordering through a third-party.

Benefits For Restaurants

Menufy is frequently asked: “How can my restaurant increase its order volume?” Our best advice is to provide your customers easy ways to order, including on your Google listing with Order with Google! 

Menufy digital marketing and client services lead Marcus Walker suggests thinking about your Order with Google as “an additional ordering channel to help attract users.”

Take advantage of the expansive network of Google users, growing your customer base and increasing sales. It’s estimated Google processes approximately 5.6 billion searches per day, which translates to 2 trillion global searches per year. 

Through Order with Google, your restaurant will become visible across all Google’s desktop and mobile platforms, including Google Maps and Google Search. Participating restaurants also get the benefit of appearing on Google's new food ordering directory, in which diners can locate participating businesses in their area. 

This tool permits restaurants to choose their preferred online ordering platform, such as their own business website. Giving your business control of where and how your customers place orders. “Every additional third-party ordering marketplace a restaurant uses is another distraction from the restaurant's primary website,” explained Andy Lowder. 

“Enabling Order with Google allows anyone who is searching for your business online the ability to place an order directly from your Google business listing. All without needing to navigate elsewhere” suggested Taylor Moon.

How Menufy Can Help

“With Menufy as your preferred Order with Google partner, restaurants can save on costs and collect customer info for your own future marketing campaigns,” suggested Lowder. We are among a handful of trusted companies that can give you access to your online order buttons on Google, making it easier for your customers to order directly from you. 

As a Menufy restaurant partner, you benefit from a complimentary branded online ordering website for your business, built by our design experts.

Menufy marketing experts will then list your business on our restaurant directory, Apple and Android mobile app, and popular search engines, which includes linking your restaurant’s website from the Order with Google button.

“With Menufy's low-cost online ordering platform, restaurants can gain the most affordable access to Order with Google without losing customer data or sacrificing brand,” explained Lowder.

Food For Thought

Many customers now expect and rely on the ability to order meals online from their favorite local restaurants. Studies show that 64% of consumers prefer to order directly from a restaurant’s website instead of visiting a third-party site.

Menufy wants to help increase your visibility by enabling food ordering capabilities on your Google listing. These convenient clickable buttons will provide users a direct route to order online from your restaurant’s website.

Customers will appreciate how simple it is to order carry out or delivery online via Order with Google. 

Want to learn more? Reach out to one of our experts and see how online ordering with Google, powered by Menufy, can benefit your business.

ABOUT THE AUTHOR

Melissa Dimmitt, Marketing Communications Coordinator

Melissa began her digital marketing career nearly a decade ago at a restaurant group. She worked with restaurant managers and executive chefs while coordinating seasonal menu releases, executing photoshoots, and creating fresh digital content.