We're happy to announce the integration of Google's OAuth protocol into our restaurant online ordering system. Your customers can now login through Google+ and Facebook, or checkout as a guest.
We're excited about this new Google+ login option, not only from users requesting an alternative to Facebook (despite its login usage doubling quarter on quarter), but also from the growing trend for social logins: an October 2012 study by Blue Research confirmed that social login is now understood, recognized and increasingly used by a majority of consumers.
- We offer this simple and secure user authentication method instead of requiring your customers to register a new account from scratch (creating a username, password, verifying their email address, etc.). No need to remember (and forget) separate credentials.
- Logging in enables your customers to save their payment information, which speeds up and encourages subsequent repeat orders. In fact, repeat orders increased 7.5% quarter on quarter after we started offering the Facebook login and credit card saving option.