Loyalty programs are getting smart. They can offer personalized rewards and provide marketing messages to your customers. Plus, research shows that customers are 82% more likely to shop at a store with a loyalty program. They’re also a great way to encourage repeat business.

Search engine optimization, or SEO, is the strategy of following best practices to ensure that search engines display your website in the search results for a certain term. It will give you a head start and show your credibility to search engines. There are a few areas of “restaurant SEO” that owners need to be aware of if they want to remain competitive for placement consideration in customers’ search results.

According to the Food and Agricultural Organization of the United Nations, approximately one third of all food is lost or wasted annually. Most of the waste comes from fruits or vegetables. A lot of food waste can't necessarily be prevented due to hygiene, like saving food that has already been on someone's plate, but it is possible to cut down on food waste at your restaurant in other ways.

There are different strategies to customizing your restaurant's specials so they can be a heavy driver for your revenue. Whether the specials change daily, weekly, or monthly, they can serve as a fun way to see what diners are interested in and what is popular with your customers.

Today’s marketing is all about breaking through the chatter. For people to visit you, they need to be able to find you.

I’m going to show you three marketing ideas that will put a map to your restaurant in the hands of your customers. X marks the spot!

Here are best practices for scoring more ratings online, such as proper listing information, leaving professional review responses, and making reviewing easy for customers.

When you allow for carryout orders at your restaurant, you open yourself to a whole new audience of customers that don’t want to eat in your restaurant but still want to enjoy your food. Besides offering carryout in the first place, you can also follow a few tips to make the ordering and pickup  process even easier.

Running a restaurant means juggling what feels like dozens of tasks at any given moment. From tracking vendors and managing inventory, to deciding which restaurant POS to use and conducting employee reviews, there’s a lot to handle to keep the plates spinning.