Dominick's Pizza has been the king of pizza in Parksville, MD since Dominic Santini established this local spot over 60 years ago.
But after four decades of pizza making, Dominic and his wife decided to retire and hand over the business—and their secret recipes—to new owners, Larry and Bob.
The original recipes remained the same, but the current owners knew it was important to innovate in other ways.
Dominick's Pizza partnered with Menufy in 2016 so they could offer their customers an easy-to-use website with online ordering capabilities. As soon as Menufy by HungerRush introduced a new integrated marketing tool, Dominick's Pizza was eager to try it out.
Dominick's understood that they were leaving money on the table by not actively communicating with their customer base. Branded texts, emails, and GIFS that are automatically sent to customers, increasing the likelihood of ordering, seemed like the solution they had been looking for: HungerRush 360 Marketing felt like a no-brainer.
A REAL RESTAURANT ACHIEVING REAL RESULTS WITH HUNGERRUSH 360 MARKETING
Multi-Course Marketing Menu: How It Works
Every restaurant partner using HungerRush 360 Marketing gets a multi-campaign strategy meant to build a loyal online customer following and encourage regular reordering habits.
This is how HungerRush 360 Marketing worked for Dominick's Pizza:
Connect
To stir the sauce, we started by sending an enticing email offer to their entire opted-in customer email list, which in Dominick's case was over 14,000 people.
Build Habits
We then created a multi-part marketing strategy, using real-time order data, to encourage people to reorder from Dominick's within a two-week window. This step effectively turned casual customers into loyal patrons, bringing in more orders per month!
Reengage
The next course of the marketing approach was meant to wake up Dominick's sleepy customers and reintroduce their delicious brand to people who had not ordered in the last 30, 60, or 90 days.
A la Carte - Customer Conversion Cards
Customer conversion cards are an optional add-on to the standard HungerRush 360 Marketing menu.
Menufy designers will create branded postcards that restaurant staff can put inside third-party to-go orders. These cards will encourage people to place their next order directly from the actual restaurant website instead of a third-party site.
Plus, when this newly converted customer orders direct, they are prompted to opt in to receiving future marketing outreach.
5 Guaranteed Ingredients
See what five perks influenced Dominick's Pizza and other restaurants to launch HungerRush 360 Marketing.
1. MORE ORDERS IN THE OVEN
Dominick's already knew they serve up a good pizza, but they were looking for a way to remind previous customers just HOW good it is.
Once they activated this new outreach tool, their untapped reservoir of over 10,000 opted-in customers began receiving targeted marketing messages. All the Dominick's folks had to do next was sit back and watch the orders come in.
2. PERSONALIZED EXPERIENCE
Text, email, and GIFS were designed with Dominick's specific brand in mind. They were sent based on individual ordering patterns, ordering frequency, and real-time data, reaching customers with the right message at the right time. This program strategically sent messages precisely when a customer was likely to be getting hungry for more, enticing them to click the "Order Now" button.
3. HANDS-FREE MARKETING
Dominick's Pizza was tired of juggling between front- and back-of-house responsibilities that left little time for anything else, especially marketing. Instead, with HungerRush 360 Marketing, Menufy experts do all the heavy lifting. From designing to automating to metrics, our specialists handled it all so that Dominick's could focus on what they do best—pizza.
4. 86 THE THIRD PARTIES
Third parties frequently take a large cut of online sales unless orders are placed directly on a restaurant's website.
HungerRush360 Marketing builds healthy customer habits and encourages customers to order directly from the restaurant instead of through third-party apps. That means a larger profit margin for the business and a healthier bottom line.
5. DATA AT THEIR FINGERTIPS
HungerRush 360 Marketing captures real-time data when Dominick's Pizza customers convert and place direct orders.
Dominick's enjoys the ease of reviewing its marketing info, online ordering reports, and analytics all in one familiar place, the Menufy manager portal. Every restaurant can access its data and run marketing reports from its dashboard anytime.
The Last Slice
Dominick's journey with HungerRush 360 Marketing has led to an average of 200 additional orders for the restaurant every month! This white-glove marketing tool has produced enough business that Dominick's has earned back more than a hundred times their initial investment.
As Menufy's multi-course marketing menu continues to stay active in Dominick's account, more and more customers will be added to the outreach campaign, generating a constant stream of repeat online orders!
Are you ready for your restaurant's dough to rise?
Schedule a chat with our restaurant success team to see how HungerRush360 Marketing will get you more orders!
Melissa Dimmitt, Marketing Manager
Melissa is the Marketing Manager for Menufy by HungerRush. She began working with restaurant managers and executive chefs over a decade ago, coordinating seasonal menu releases, executing photoshoots, and creating fresh digital content.